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NORMALINI MD KASSIM

1 paper in the PaperMetrix corpus

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Papers by this author

  1. UNDERSTANDING CONSUMER INTENTION TO ADOPT AI CHATBOTS IN SAUDI TOURISM A CONCEPTUAL FRAMEWORK

    2025 · Zenodo (CERN European Organization for Nuclear Research)

    Abstract Purpose: This research investigates the determinants influencing travelers’ intention to adopt and use AI-driven chatbots in tourism planning and decision-making. Despite the growing integration of artificial intelligence (AI) in the tourism and hospitality industry, …