Dr.Krunal Bhavsar

Evaluating Consumer Trust in Artificial Intelligence-Based Customer Interaction Services: An Empirical Study of Consumers in Surat City

2026 · JOURNAL OF ADVANCE AND FUTURE RESEARCH

Artificial Intelligence (AI)-based customer support services have become increasingly important in modern business operations due to their ability to provide quick, efficient, and personalized customer interaction. Organizations across sectors such as e-commerce, banking, telecommunications, and …