Yu-Chin Juan

Field-aware Factorization Machines for CTR Prediction

2016

Click-through rate (CTR) prediction plays an important role in computational advertising. Models based on degree-2 polynomial mappings and factorization machines (FMs) are widely used for this task. Recently, a variant of FMs, field-aware factorization machines …

Field-aware Factorization Machines in a Real-world Online Advertising System

2017

Predicting user response is one of the core machine learning tasks in computational advertising. Field-aware Factorization Machines (FFM) have recently been established as a state-of-the-art method for that problem and in particular won two Kaggle …