Vikram Kumar

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

2022 · International Journal of Information Management

The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games …

Setting the future of digital and social media marketing research: Perspectives and research propositions

2020 · International Journal of Information Management

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand …

Hybrid Learning Challenges and Knowledge Management: Role of Information Technology

2022

Coronavirus disease of 2019 (COVID-19) has made the situation challenging for higher education institutions. Students have been given the option to study either in offline or online mode. This has forced higher education institutions to …