Researcher profile
Philipp A. Rauschnabel
2 papers in the PaperMetrix corpus
Publications
Papers by this author
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Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
2022 · International Journal of Information Management
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games …
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Setting the future of digital and social media marketing research: Perspectives and research propositions
2020 · International Journal of Information Management
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand …