Researcher profile
Elvira Ismagilova
2 papers in the PaperMetrix corpus
Publications
Papers by this author
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Setting the future of digital and social media marketing research: Perspectives and research propositions
2020 · International Journal of Information Management
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand …
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Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
2019 · International Journal of Information Management
As far back as the industrial revolution, significant development in technical innovation has succeeded in transforming numerous manual tasks and processes that had been in existence for decades where humans had reached the limits of …