Jari Salo

Setting the future of digital and social media marketing research: Perspectives and research propositions

2020 · International Journal of Information Management

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand …

Sentiment analysis of social commerce: a harbinger of online reputation management

2018 · International Journal of Electronic Business

Social media, a combination of socialisation and media is diffusing and impacting different business sectors and non-governmental organisation globally. Social media coalesce traditional print and electronic media, and it is advancing the marketing mix most …