Changping Peng

Towards Better Query Classification with Multi-Expert Knowledge Condensation in JD Ads Search

2023 · arXiv (Cornell University)

Search query classification, as an effective way to understand user intents, is of great importance in real-world online ads systems. To ensure a lower latency, a shallow model (e.g. FastText) is widely used for efficient …

Parallel Ranking of Ads and Creatives in Real-Time Advertising Systems

2023 · arXiv (Cornell University)

"Creativity is the heart and soul of advertising services". Effective creatives can create a win-win scenario: advertisers can reach target users and achieve marketing objectives more effectively, users can more quickly find products of interest, …