ASPECTS OF THE INFLUENCE OF THE MEDIA ON THE MASS CONSCIOUSNESS

The article analyzes the problem of forming a model of virtual reality in mass consciousness. The methodological basis of the work is the critique of radical social constructionism in the framework of the consideration of mass consciousness as a sovereign multidimensional structure, which has its own substantive basis and is irreducible to the activities of the media. The formation of a model of virtual reality in the media is a consequence of the ideologization of the image of the world and includes the relativity of values and conceptual structure. The paper considers the technocratic picture of the world as the basis of the model of virtual reality and the antipode of the scientific picture of the world. The concrete-historical approach to mass consciousness is contrasted with an abstract view of it as a product of the media.