Mission of modern universities as subjects of economic knowledge

The aim of the study was to analyze the features of education management in the context of development of the University 3.0 and 4.0. The article identifies the factors that determine the activation of the formation of innovative and entrepreneurial competence of the modern manager of education at the university. In particular, the transformation of universities into a component of the national innovation system in the conditions of globalization changes. The characteristics of the involvement of universities in cooperation in the context of the study of national innovative universities are characterized. In the course of the study, the problems of transformational changes and the missions of universities of foreign countries in the conditions of the development of the knowledge economy were clarified and the ways of their solution were outlined. The new role of universities in the knowledge economy society is presented: innovative development of the country due to the contribution of modern universities to the creation and commercialization of intellectual property; modern universities solve the task of transferring knowledge into intellectual capital by using the resources of globality, openness, dynamism, and a constant influx of active youth; the mission of modern universities is to actively create technologies and technology companies; universities become leaders and centers of creation of new technological industries.