INFLUENCE OF FINANCIAL SUSTAINABILITY STRATEGIES ON PERFORMANCE OF UNIVERSITIES IN RWANDA. A CASE OF UNIVERSITY OF KIGALI MUSANZE CAMPUS (2017-2020)

The aim of this study was to analyse the influence of financial sustainability strategies on performance of Universities in Rwanda. Under four specific objectives; to analyse whether resource allocation influences performance of Uok Musanze Campus ; to investigate the influence of students’ recruitment strategies on the performance of University of Kigali Musanze Campus ; to determine whether diversification strategy influences the performance of Uok Musanze Campus ; to establish a moderating influence of education policy and experience of employees on performance of Uok Musanze Campus. This study adopted a descriptive research design, quantitative approaches were used. The study used universal sampling technique as 65 respondents were used as total population and sample size of research. The primary and secondary data were collected using questionnaire and documentary as data collection instruments. After the data collected were organized, edited and coded, quantitative data were entered into SPSS 20. The significance of the findings was tested using ANOVA. The p-value was used to determine whether the null hypothesis should be accepted or rejected. If the p-value is less than 0.05 then alternative hypothesis is accepted while null hypothesis is rejected. The results of the findings indicated that the regression coefficient (R) = 0.974, 0.863, 0.934, 0.901 showed that there was a strong positive relationship between resource allocation, students ‘recruitments strategies, diversification strategy and education policy and experience of employees respectively and performance of university. Based on the findings, the study concluded that financial sustainability strategies have a significant influence on performance of university and also the study recommended that private universities of Rwanda to prioritize income generating strategies in relation to education and also University of Kigali to prioritize resource allocation to industrial visit and research to ensure qualified students fit to the markets. Key words : Financial Sustainability, Strategies, Performance CITATION: Uwamahoro, O., Maringa, K. E., & Mudakemwa, A. (2022). Influence of financial sustainability strategies on performance of universities in Rwanda. A case of university of Kigali Musanze Campus (2017-2020). The Strategic Journal of Business & Change Management, 9 (2), 277 – 304.