Trust in cloud computing

There has been a lot of research on user's data security from technical aspects, however, there is not much work done to understand the psychology of consumer's trust in the new Internet marketplace. This paper examines the issues surrounding the difficulty of the average Internet user to trust cloud service providers with the security of their data. By examining user sentiment we attempt to outline the scope of the problem and suggest how cloud service providers may overcome trust issues. We explore the issues of consumer trust in cloud computing by conducting a survey to establish consumer sentiment on trust issues in cloud computing. Finally, we analyze the survey results in a way that will be useful for cloud service providers to assess their approach towards customers and make changes.