PR-DESIGN TRAINING IN THE SPHERE OF SOCIAL AND CULTURAL ACTIVITIES

The paper deals with the issue of teaching the theoretical and practical aspects of PR-design for bachelor degree students in the field of training 51.03.03 Socio-Cultural Activities, “Management of State Institutions and non-State Organizations of the Socio-Cultural Sphere”. The use of educational PR projects in the educational process contributes to the formation of professional competencies that are in demand by modern employers.