Artificial Intelligence in Online Food Delivery: Exploring Advantages, Opportunities, and Challenges Ahead

Since the outbreak of COVID-19 Pandemic and the following lockdown, online food delivery services have been evolving like never before. Although technology is not the first thing that comes to mind when we think of food delivery, technology indeed is becoming an integral part of the online food delivery industry. One of the technologies which has revolutionized the food delivery industry is Artificial Intelligence (AI). AI in simplest terms, is the ability of computers and machines to learn, think, and decide just as humans do. AI not only lets food delivery companies estimate user choices and preferences, it also allows them to function more efficiently and accurately. This paper explores how online food delivery platforms are continuously leveraging AI to enhance customer satisfaction by keeping up with the rapidly-changing consumer behaviour. This paper also attempts to identify the facets of AI, the benefits and opportunities AI offers, and the challenges associated with its use. The research is limited to the Indian context and secondary sources of data have been used for the purpose.