The Future Vision of Content Personalization Through Trusted Curation

Future Content Personalization techniques will likely flip the power dynamic between centralized content producers/distributors and networked media consumers. Critical to this power shift will be personalized control of all consumer data and subsequent viewer preference matching that will impact how content is produced, how data is managed, and how advertising is delivered. This paper envisions a new conceptual and viewing-context-aware AI-enabled entity in the media ecosystem—the “Curator Agent.” We explore the required innovations for this future—fully trusted technology to enable hyper-personalized and context-aware content to become a reality.