FORMATION OF CORPORATE CULTURE IN AN EDUCATIONAL INSTITUTION OF HIGHER EDUCATION

In modern conditions, the educational process in Russia, characterized by a high level of competition, the corporate culture of a higher educational institution acquires the status of a critically important factor determining its status and successful functioning. Corporate culture is not just a set of rules, traditions and norms of behavior in an organization, but is a complex, dynamically developing system, a powerful tool for the development, adaptation and motivation of all participants in the educational process - from the faculty and administrative staff to technical personnel and, importantly, students, forming strong ties between the structural divisions of the university, optimizing communication flows and creating a sense of belonging to a single, cohesive community. The article reveals the essence, content, main types and models of corporate culture characteristic of educational institutions of higher education. The conditions and positive experience of formation and development of corporate culture of Russian higher education institutions are considered, the main problems in this area are highlighted and universal recommendations for their solution are proposed.