Convergence or conflict: about the influence of digital and information technology on culture

The aim of this study is to expose possible trends in the influence on culture of digital and information technologies alongside the trends of the reverse influence of society on the development and application of these technologies. The authors analyze the changes taking place in the sphere of culture under the influence of the rapid development and adoption of informational and digital technologies. The hypothesis is formulated of the possible patterns of interaction in the digital culture system. In their conclusion, the authors define the main trends in the influence of new technologies on culture in general.