Survey on College Students' Mobile English Learning Through APPs

From the users' point of view, the survey obtained the first-hand data on users' learning content, duration, scene, terminal, purchasing habits of college mobile English learning through the questionnaire. On the basis of data analysis, the research described behavioral characteristics and tendencies of college students' mobile English learning through APPs, which provided the basis for decision-making for product content, user segmentation, technical mode, and pricing strategy on APPs for college students' mobile English learning.