The Relationship Between Liability Recourse System and the Efficiency of the Contractual Execution of the Business Alliance*

Commercial union use collective reputation as collateral to make believable promise, earning the trust of consumers. This article illustrate the collective reputation how to play a role in consortium, And what kind of responsibility recourse mechanisms should the consortium take to reduce default, and improve the efficiency of contract? It constructs a responsibility recourse model to draw the conclusions, and test these conclusions by experimental economics method. Finally, the conclusions are proved by the responsibility recourse mechanisms, which are significant impact to the experimental results. Joint and several liability recourse mechanism is better at the contract maintenance than collective responsibility recourse mechanism in consortium. These conclusions prove the hypothesis of this article.