Iago Silva Oliveira Lura

The impact of Mukbang video consumption on viewers' physical health: A critical analysis

2024

Mukbang, originating from South Korea, merges "Meokneun" (to eat) and "Bangsong" (broadcasts) to showcase large-scale food consumption online (Cho, E.H. et al; 2020). Popularized globally since 2015, it engages 38% of South Koreans seeking social …