Cintika Oktavia

Development of Customer Loyalty Measurement Application Using R Shiny with Structural Equation Model Partial Least Square Method, Customer Satisfaction Index, and Customer Loyalty Index

2023 · Jurnal Ilmiah Teknik Elektro Komputer dan Informatika

One of Indonesia's well-known e-commerce platforms, Shopee, relies on information technology to run its business. The information technology used by Shopee is considered unable to meet customer satisfaction. Customer reviews are dissatisfied with the facilities …