Xiaoxi Zhu

Is Blockchain Really Good for E‐Platform? A Double‐Edged Sword From Consumer Trust and Channel Cannibalization

2025 · Managerial and Decision Economics

ABSTRACT The application of blockchain technology in e‐platforms makes products more reliable and traceable, especially products from third‐party retailers without brand authorization. However, this technology will also intensify the competition between authorized retailers and third‐party …