D. K. Ovsyannikova

REBRANDING AS A CONSEQUENCE OF TRANSFORMATION AND DEVELOPMENT OF MUSEUMS AND MUSEUM-TYPE INSTITUTIONS IN RUSSIA ON THE EXAMPLE OF THE PUSHKIN STATE MUSEUM OF FINE ARTS

2025 · Topical Issues of Culture Art Education

The role of rebranding as an effective tool for the development and transformation of Russian museums is analyzed, the role and importance of a strong museum brand is determined, strategies and models for effective rebranding …