Nisha Pradeepa S.P.

The relevance of task technology fit and affective responses in predicting chatbot user’s sustained use: Moderating role of cognitive innovativeness

2025 · International Journal of Electronic Commerce Studies

Business enterprises increasingly leverage artificial intelligence tools, particularly chatbots, to improve client relations and drive sustainable growth. While empirical research on post-adoption chatbot user behavior is in its nascent stage, the current study focuses on …