Junping Xu

How generative AI shapes user perceived value and adoption intention in digital museum experiences

2025 · npj Heritage Science

In the context of digital transformation, Generative AI is reshaping cultural heritage dissemination and museum user experiences. This study develops a value-based adoption model to examine how GenAI’s adaptability, perceived benefits, and perceived costs influence …

Mechanism of public behavioral intention to use generative AI for folk story image co-creation

2026 · npj Heritage Science

Traditional folk stories face transmission challenges due to reliance on oral and written preservation, while Generative AI offers new opportunities for innovative dissemination. However, the behavioral mechanisms underlying public engagement in Co-Creating folk story images …