Ahmad Khaldi

The Effect of Social Media on Consumers' Westernization, Lifestyle Dimensions, and Materialism in the Arabian Gulf: The Case of Kuwait

2025 · Zenodo (CERN European Organization for Nuclear Research)

This study looked at how social media use affected Kuwaiti consumers' materialism, lifestyle, and westernization. The social media usage of Kuwaiti respondents was found to be moderate. Data analysis showed that social media use significantly …