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Rachana V

1 paper in the PaperMetrix corpus

Publications

Papers by this author

  1. The Influence of AI-Driven Personalization on Consumer Trust and Purchase Intention in Online Shopping

    2026 · Zenodo (CERN European Organization for Nuclear Research)

    The increasing integration of artificial intelligence (AI) in digital marketing has transformed how businesses interact with consumers, particularly through personalized content and recommendation systems. This study examines the influence of AI-driven personalization on consumer purchase …