Xin‐Jean Lim

Wow It’s a robot! Customer-motivated innovativeness, hotel image, and intention to stay at Chinese hotels

2022 · UMS Institutional Repository (Universiti Malaysia Sabah)

Building on the Diffusion of Innovation Theory (DIT), the present study examined the influence of consumer-motivated innovativeness on the overall image of a hotel with service robots and subsequently, the intention to stay at the …