Anirban Dutta

Identifying the causal relationship between social media content of a Bollywood movie and its box-office success - a text mining approach

2017 · International Journal of Business Information Systems

Movie marketing strategies have undergone a rapid metamorphosis over the years with the progress in technological innovations and advent of social media. Social media gives a two way interacting platform and such interactions generate voluminous …

A Journey from Cutter to Austin: Critical Analysis of their Contribution in Subject Indexing

2017 · International Journal of Library and Information Studies

This write-up presents the fundamentals of subject indexing in terms of its development, scope, coverage, role in subject indexing techniques and the important elements to design a well-structured and effective subject indexing process, requirements and …