Qianyu Yu

Graph Representation Learning for Merchant Incentive Optimization in Mobile Payment Marketing

2019

Mobile payment such as Alipay has been widely used in our daily lives. To further promote the mobile payment activities, it is important to run marketing campaigns under a limited budget by providing incentives such …

Graph Representation Learning for Merchant Incentive Optimization in Mobile Payment Marketing

2020 · arXiv (Cornell University)

Mobile payment such as Alipay has been widely used in our daily lives. To further promote the mobile payment activities, it is important to run marketing campaigns under a limited budget by providing incentives such …