Donna Talarico

Tap into texting to better engage with students

2022 · Student Affairs Today

SMS — or short message service — is the more technical term for text messaging. As a marketing channel, it's gaining ground in industries of all kinds. From generating and qualifying leads to sending application …

Conference notebook: Four takeaways from CUPRAP 2026

2026 · Enrollment Management Report

Higher education is constantly evolving, but the pace of change seems more rapid than before. Professional development has always mattered to me, but it's become critical to stay on top of emerging trends and best …