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Bella Jastacia

1 paper in the PaperMetrix corpus

Publications

Papers by this author

  1. POTENTIAL USE OF ARTIFICIAL INTELLIGENCE FOR DIGITAL PROMOTIONAL VIDEO: NEUROMARKETING APPROACH

    2023 · Jurnal Studi Inovasi

    Ad production and product marketing media selection have changed due to the industrial revolution 4.0. Smartphones, computers, and gadgets have shifted consumer product information searches from print to digital. Digital promotional video (DPV) informs products …