Danilo Soares Monte‐Mor

Factors that influence the indication of a public federal education institution by its students through buzz marketing [doi: 10.21529/RECADM.2016003]

2017 · DOAJ (DOAJ: Directory of Open Access Journals)

This research seeks to identify factors that influence the indication of a Public Federal Institution of Education by its students through buzz marketing. In order to achieve this purpose, a quantitative, descriptive and cross-sectional research …