Training Model Construction of Personnel Majored in Cultural Market Operation and Management based on Modern Apprenticeship System

The talents trained in the training mode of professional management and management of the cultural market do not meet the needs of the market. Therefore, the reform is imperative. As an educational mode promoted by enterprises and schools, the educational objects of the modern apprenticeship system include both students and employees. For them, school is employment; part of the time is in the enterprise production, and other parts of the time are to study in the school. Based on the author's study and time experience, this paper took the management and management of cultural market as an example; first of all, it discussed the existing problems of talent training in higher vocational colleges, and then analyzed the construction of training model of professional management personnel majored in cultural market based on modern apprenticeship system.