Research on the Hanfu Movement in New Media Environment

Secretary-General Xi Jinping has put forward the requirement of "double creation" for the excellent Chinese traditional culture, which is of great significance for the inheritance and development of traditional culture. Through the new media, the Hanfu movement has been able to gain momentum, and through this channel, the public can better understand the historical background of Hanfu, its development status and its necessity. By studying the development of Hanfu in the new media, we can understand the difficulties encountered by the Hanfu movement at this stage, point out the advantages and disadvantages of the new media in the promotion of Hanfu at this stage, and analyse and propose relevant solutions to overcome the bottlenecks encountered by the Hanfu movement, so as to promote Hanfu to the greatest extent possible and contribute to a strong cultural nation.