How Digital Orientation, Personality Traits, and Network Strategy Affect Bank Digital Transformation

Banking digital transformation entails using digital technology across all banking operations to enhance efficiency, enhance client experiences, and adjust to changing market circumstances. The research examines how personality attributes, digital orientation, and network strategy impact digital transformation. Three hypotheses and four variables are included in the research model. The operational variable comprises 26 indications. One hundred fifty-one bank workers in Greater Jakarta were questioned using an online survey to collect primary data. Data will be analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) using the Smart-PLS program. The study's results provide shallow p values for Hypotheses 1 and 3, suggesting robust statistical evidence for the connection between personality characteristics, strategic networks, and digital transformation. Hypothesis 2 demonstrates a significant correlation between digital orientation and digital transformation but with less compelling evidence than the other hypotheses. Organizations may expedite digital transformation by evaluating personalities for openness, cultivating a digital-friendly culture, establishing strategic collaborations, and improving network tactics. These endeavors improve creativity, digital literacy, and preparedness for change, guaranteeing competitiveness and success in the digital age.