preprint
Open access
Black Box Model and Blockchain Technology
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Abstract
As the black box model of consumer behavior deals with the external factors that influence consumer resulting in different purchasing behaviour the application of blockchain technology will also influence the consumer similarly. This new trend will surely have a huge impact on the brand image, brand identity and brand impact.
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Publication details
- OpenAlex
- W3108724742
- Document type
- preprint
- Language
- EN
- Source
- SSRN Electronic Journal
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