Simulation of Corporate Work-life as a Part of Higher Education

The phrase “Data is the new oil” is becoming truer thanks to rapid technological development and our growing dependence on data. It is therefore very important that students’ skills also include the ability to work with data (to search, understand, process, visualize, analyze, etc.). Today, data is used in decision-making and management in all areas of our lives. Therefore, also of Economics need to have an overview and experience in this field before entering the labor market. The long-term cooperation with the Deutsche Telekom IT Solutions company resulted in the idea of realizing a course where students would work with real corporate data during their studies, similarly to the employees in their normal working life. The course was created so that the leading employees of this company played an active part in its educational process. The paper presents the content and method of implementation of this subject, the results from its pilot run, and feedback from both, students and employees. Furthermore, the challenges that the pilot implementation of the subject posed to us in the coming years also are presented.