VIRTUAL-DIGITAL ENVIRONMENT AS A PHENOMENON OF MODERN CULTURE

The article analyzes the modern aspects of virtual culture associated with the creation of a modern virtual environment as a reflection of reality. Technology is a generative force that transforms culture. At the end of the 20th century, one more type of information culture arose caused by the development of computer technology and the advent of the Internet. By means of audiovisual format and information, the so-called "virtual" (imaginary) reality is created, addressed both to the individual and the mass consumer. The authors consider virtualization and digitalization of culture, which revived its relevance during the COVID-19 pandemic, the cultural sector is in a hurry to adapt events, exhibitions and experiences for a fully digital audience.