An Empirical Study on Influencing Factors of Online Behavior of Patients Accepting the Health Care System

With the improvement of people's living standard nowadays, people's awareness of their own health and the demand for health care knowledge are also increasing. Basing on an in-depth analysis of the existing issues in the development of online medical system, this paper constructs the six-factor TAM model. A questionnaire survey was carried out in Hangzhou. Zhejiang Province, and 414 valid questionnaires were collected. The reliability and the validity of the questionnaire were analyzed with the help of SPSS statistical analysis software. The structured equation model (AMOS) was used to empirically test the conceptual model. Research results showed that the medical convenience, convenient communication, patient's privacy and digital management system using conveniently for patients have a remarkable effort on promoting patients to accept online medical care. Based on the research, the countermeasures and suggestions of the development of online medical system were putting forward.