Tendencies and characteristics of public fitness behavior in the digital era: an Internet ethnography study based on the K Community in China

Introduction: The deep integration of media technologies into fitness activities in the era of digital intelligence has created a new and evolving landscape for public fitness. This transformation significantly impacts the practices and experiences of fitness. Methods: This study employs Internet ethnography as a qualitative research methodology, focusing on the daily activities of participants in a digital fitness community known as the K-community. Through immersive observation and analysis, the research seeks to uncover the evolving patterns and characteristics of fitness practices in China during the digital era. Results: As media technology and network culture advance, participants in digital fitness increasingly display fragmented, digitized, entertaining, ritualized, and highly socialized behaviors. These traits reflect the community's desire for varied and complex exercise experiences within the context of modern technology. Discussion: The evolution of fitness behavior not only reflects the operational principles of contemporary media technologies but also encapsulates the essence of popular culture in the digital age. This study enhances our comprehension of fitness practices in digital environments and their wider cultural ramifications.