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IMPACT OF INTERNAL MARKETING ON MARKETING PERFORMANCE MANAGEMENT: AN INVESTIGATIONOF JORDANIAN BANKING SECTOR.
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- 0
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Abstract
This study aimed to identify the impact of internal marketing on marketing performance management in the Jordanian banks. The importance of this study came from a scientific and academic analysis of the
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Publication details
- DOI
- 10.21474/ijar01/559
- OpenAlex
- W2426748226
- Document type
- article
- Language
- EN
- Source
- International Journal of Advanced Research
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